Svedka First World Horrors
Svedka Vodka has launched a campaign depicting the most horrific things that could happen to a millennial during the Halloween season. Three Svedka First World Horrors Halloween-themed videos, Likes, Space, and Text, explore the nightmares associated with cellphone usage. SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post. The fully digital Svedka First World Horrors campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.
Dan Strasser, Creative Director at Bensimon Byrne, talks about the background to the campaign:
“Each year we strive to own the Halloween period by doing something unique for our fans. SVEDKA has one of the most engaged social media communities amongst spirits brands. Which allows us to gain deeper knowledge into what our audience likes and what they are talking about. Hundreds of thousands of online comments have been a treasure trove of insights about what millennials are talking about every day. This year, we decided to bring the ongoing conversation about first world problems to life with the First World Horrors campaign.”
Svedka First World Horrors Credits
The Svedka First World Horrors campaign was developed at Bensimon Byrne by creative directors Joseph Bonnici and Dan Strasser, art director Cam Hopkins, copywriter Matthew Valenzano, group account director Chris Room, project manager Katelyn Porter, agency producer Danielle Lyons, media director Thomas Shadoff, senior media planner Jennifer Will, social media manager Daniella Perruccio, community manager Rebecca Milner, working with Svedka Vodka VP Marketing, Spirits Diana Pawlik, brand director, Spirits Vicky Arcos, PR director Meryl Van Meter and associate brand manager Karen Parente.
Editor was Chris Parkins at Rooster Post with executive producer Melissa Kahn and assistant editor Joey Whitlaw.
Visual effects were produced at Alter Ego by motion graphics artist Rob Fisher, online editor Eric Perrella, colourist Clinton Homuth, and executive producer Hilda Pereira.
Sound was produced at Grayson Matthews by executive producer Bridget Flynn, creative director Tom Westin and sound engineer Annelise Noronha.