Sunday Times Rich List 2016 Fortunes Told
The Sunday Times has revealed its annual Rich List campaign, ‘Fortunes Told’, drawing on a fortune-telling theme to celebrate this year’s guide to the UK’s wealthiest individuals. The Sunday Times Rich List 2016 campaign draws inspiration from the distinctive visual style of traditional 19th Century Tarot Cards to tell the stories of how the nation’s highest earners have made their fortunes. Running across print and digital media, ‘Fortunes Told’ features stars and business personalities including Adele, the Beckhams, Simon Cowell, One Direction, J. K. Rowling, Rory McIlroy and Richard Branson, as some of the most prominent names in The Sunday Times’ annual Rich List supplement. The campaign uses titles from traditional Tarot Cards to depict stars including Adele as ‘The Empress’, Simon Cowell as ‘Judgement’, celebrating his ‘X Factor’ success, while J. K. Rowling appears as ‘The Queen of Wands’ in a nod to her Harry Potter legacy. Richard Branson’s fortune is depicted using a set of four cards to illustrate the success of his Virgin empire: ‘The King of Discs’, ‘The Chariot’, ‘The Sun’ and ‘The Moon’. Similarly, the Beckhams appear as ‘The Devil’, ‘The Star’, ‘The Lovers’ and ‘The World’, symbolising how they have increased their fame and fortune both as a couple and as individuals.
Sunday Times Rich List 2016 Credits
The Sunday Times Rich List 2016 Fortunes Told campaign was developed at CHI&Partners, London, by chief creative officer Jonathan Burley, creative directors Micky Tudor, Robin Garton, creative team Colin Smith and Angus Vine, head of art buying Emma Modler, head of production John Jodges, producer Tom Loxley, designers Lee Ford and Lance Crozier, retouchers Charlie Townsend and Rob Swainson, CEO Sarah Golding, account directors Catrin Tyler and Hannah Jones-Walters, account executive Jessica Simmonds, CSO Neil Woodland and planner Matt Nixon, working with The Times & Sunday Times marketing and sales director Catherine Newman, head of marketing Jodie Jenkins, head of print sales Denise Richmond, and brand marketing executive Stephanie Frank.
PR and communications was managed by TPF.