Strongbow Nature Remix
The world’s leading cider brand, Strongbow Apple Ciders, has launched a new global marketing campaign, called ‘Nature Remix’. Through a series of coordinated acts in seven cities around the world, the campaign aims to reconnect city dwelling consumers with nature, making their everyday environment a more enjoyable place to live. The campaign comprises experiential activity, as well as a new TV commercial, digital films and social media amplification. All activity focuses on the brand’s range of nature-inspired, flavoured ciders; Gold Apple, Honey, Red Berries, Elderflower and Dark Fruit. To launch the Nature Remix campaign, Strongbow Apple Ciders created an orchard in central Johannesburg, South Africa. Local gardeners planted apple trees in a derelict urban space, and built a giant tree whose branches grew through the windows of an abandoned tower block. Filmed by award winning director Fredrik Bond, the first act of the campaign forms the basis of the new TV commercial. All trees used in the campaign were donated to the university fruit garden, bringing nature to the city and leaving a tangible legacy.
Jiri Rakosnik, Global Marketing Manager, Cider at Heineken, said; “The zeitgeist among millennials is to try to make the world a better place to live, through a series of small actions that add up to more than the sum of their parts. The new campaign takes this insight and invites consumers to bring nature back into their city in a creative and enjoyable way. Our launch in Johannesburg is just the beginning. We have future acts planned in Toronto, Bucharest, Bratislava, Prague, Lisbon and Vietnam.”
Strongbow Nature Remix Credits
The Strongbow Nature Remix campaign was developed at Cloudfactory, Amsterdam, by creative directors Sandrine Huijgen, Jessica Kersten, digital creative director Olivier Teepe, senior art director Karen Heuter, art director Larraine Meyer, copywriter Rodger Werkhoven, broadcast producer Lars Fabery de Jonge, print producer Jeanette Luttik, product developer Jord Beets, digital producer Mayke van der Rijt, digital designer Bo van Veen, managing director Sandeep Chawla, account director Simone van Ruiten, and account manager Olivia Koning.
Editor was Patric Ryan at Marshall Street Editors, London, with assistant editor Melissa Greczy.
Post production was done at Glassworks Amsterdam and London by creative director Jordi Bares, VFX producers Anya Kruzzmetra, Lauren Becker, 3D supervisor Anthony Bloor, and colourist Matt Hare.
Audio post production was done at Kaiser Sound Studios, Amsterdam, by sound designer Marco Baay and producer Nicole Polman.
Music is “Follow” by Crystal Fighters, released on Pias music label and published by Universal Music.
Print work was by photographer Marcel Christ, with producer Sven van der Steen, retoucher André Westerveld and special effects artist Erik Voors.