Spotify Playlist Stories
Spotify is running “Spotify Playlist Stories”, a brand campaign featuring the soundtrack from the 1984 film Never Ending Story, Pope Francis and his album “Wake Up”. The “Never Ending Story” commercial brings together again actor Noah Hathaway (Atreyu) and voiceover artist Alan Oppenheimer (Falkor). Viewers are connected with a 1980s playlist online at Neverending80s.com. Rocking nuns chill out to a rock track in church promoting the Pope’s playlist online at RockingNuns.com. A house on the move to Canada in the wake of the November 2016 US elections to the sounds of Flo Rida hit “My House”, promoting a playlist online at MovingUptoCanada.com. The campaign also includes digital and out of home advertising, including a hand painted life-size mural of Falkor in Williamsburg, Brooklyn.
Spotify Playlist Stories Credits
The Spotify Playlist Stories campaign was developed at W+K New York by executive creative director Karl Lieberman, creative directors Erwin Federizo and Brandon Henderson, art director Jed Heuer, copywriter Will Binder, creative tech Craig Blagg, senior producer Orlee Tuatara, head of content production Nick Setounski, head of art buying Deb Rosen, art buyer Ali Berk, head of project management Yann Samuels, senior interactive strategist Tom Gibby, senior social strategist Jessica Abercrombie, group media director Ryan Haskins, business affairs team Sara Jagielski, Keri Rommel, Lindsey Timko, broadcast traffic supervisor Sonia Bisono, account team Casey Jennings, Molly Friedman, and Kerry O’Connell, working with Spotify chief marketing officer Seth Farbman, VP creative brand strategy Jackie Jantos, global brand director Alex Tanguay, global creative director Alex Bodman, VP global consumer marketing Amy Ferris, head of NA consumer marketing Marian Dicus and US marketing manager Alexander Cole.
Print work at W+K New York’s in-house studio 150 Proof was produced by print producer Jeannie O’Toole, studio artists Tara Kennedy, Chris Kelsch, Nathan Dalessandro, retoucher Chris McClelland, creative services director Chris Whalley, studio manager Jill Kearton.
Editing was produced at Final Cut by editors Michael Dart Wadsworth (Never Ending Story) and Jeff Buchanan (Nuns and Moving) with assistant editor Spencer Campbell, producer Jamie Nagler and executive producer Sarah Roebuck.
Visual effects were produced at Method Studios by executive producer Angela Lupo, senior producer Heather Saunders, lead Flame artist and creative director Tom Beckie and VFX supervisor Vernon Wilbert.
Colorist was Tom Poole at Company 3.
Sound was mixed at Sonic Union by Steve Rosen. Music was supervised by Beth Urdang.