Snickers Swimsuit Disasters

Snickers has connected up with Sports Illustrated Swimsuit 2016 launch week with two full page print ads on the back cover and inside back cover. The Snickers Swimsuit back cover presents a model with eleven retouching errors made by a retoucher confused by hunger. The inside ad introduces a model being blown away by a wind machine operator loopy with hunger.

Snickers Swimsuit Retoucher ad

Snickers Swimsuit Wind Machine Operator ad


The Snickers Swimsuit Retoucher and Wind Machine ads were developed at BBDO New York by chief creative officer (Worldwide) David Lubars, chief creative officer (NY) Greg Hahn, executive creative directors Gianfranco Arena and Peter Kain, senior art director Florian Marquardt, senior copywriter Rodrigo Linhares, executive art producer Betsy Jablow, project producer Albert Hajduk, print producer Len Rappaport, global account director Susannah Keller, account director Josh Steinman, account manager Nick Robbins and planner Alaina Crystal. Photography by Vincent Dixon was retouched by Philippe Lepaulard.