Snickers Marilyn Monroe or Daniel Dafoe
Snickers is running “Marilyn Monroe”, a Super Bowl commercial continuing the classic “You’re Not You When You’re Hungry” theme. Willem Dafoe plays a hungry version of Monroe in a recreation of the skirt scene in the 1955 film “The Seven Year Itch”. Comedian Eugene Levy plays the stage hand in charge of making Marilyn Monroe’s dress flap in the wind above a subway grate. The campaign includes a behind-the-scenes film and a teaser, “Happy Birthday”. After being accidentally left behind, a crew member from the 1955 film The Seven Year Itch (Eugene Levy) finds a new way to pass the time, as seen in “Twenty Questions”, “Fan Voice” and “Still There”.
“I have to admit playing a Hollywood bombshell is a new challenge for me,” said Dafoe. “But as a huge fan of Marilyn MonroeTM I just couldn’t resist the opportunity to take a walk in her shoes and famous white dress.”
“Super Bowl 50 is a celebration of this game’s amazing history, so we wanted to bring our A-game with a new ‘You’re Not You When You’re Hungry’ commercial that’s appropriately epic,” said Allison Miazga-Bedrick, SNICKERS® Brand Director. “It doesn’t get much bigger – or better – than combining one of the most legendary moments in movie history from the iconic Marilyn MonroeTM with some modern day icons of our own. We’re confident fans will be satisfied.”
The Snickers Marilyn Monroe spot was developed at BBDO New York by worldwide chief creative officer David Lubars, chief creative officer Greg Hahn, creative directors Scott Mahoney and Dan Oliva, executive creative directors Gianfranco Arena and Peter Kain, account manager Tani Corbacho, account director Joshua Steinman, group account director Susannah Keller, executive producers Amy Wertheimer and Alex Gianni, managing director Kirsten Flanik, music producer Melissa Chester, account executive Jocelyn Choi, director of integrated production David Rolfe, senior planner Alaina Crystal and Sean Stogner, working with Snickers marketing team Allison Miazka Bedrick and Michael Italia.
Editor was Ian MacKenzie via Mackenzie Cutler with assistant editor Mike Leuis, producer Sabina-Elease Utley and executive producer Sasha Hirschfeld.
Post production was done at The Mill by VFX supervisor Nathan Kane, executive producer Adam Isidore, producer Michael Scarcely, 2D artist Heather Kennedy and colourist Fergus McCall.
Sound was mixed at Heard City by Keith Reynaud and sound designer Sam Shaffer, executive producer Gloria Pitagorsky, arrangers Adam Elk, John “Scrapper” Sneider and producer Alex Fulton.
Music was produced at Storefront Music.