Savant Moving Relief from Pain
Savant, a pharmaceutical company in Argentina, launched an advertising campaign connecting the painful end of romance with the quick pain relief provided by Fabogesic. “Moving”, a commercial featuring a teenage couple agonising over the girl moving away with his parents, has won Gold at the 2016 Clio Awards. “Couple” features a woman who just can’t escape the pain of having her boyfriend confess that he doesn’t love her. “Pain doesn’t have to last that long.”
Savant Moving Credits
The Savant Moving campaign was developed at J Walter Thompson Buenos Aires by general creative directors Anita Rios and Sebastian Castañeda, creative directors Yago Fandiño and Mathias Harbek, art director Adrían Gambaretto, copywriter Nicolas Iampolsky, production manager Cosme Argerich, producer Ella Sercovich, account manager Ariel Traverso, account executive Romina Mele, account assistant Gustavo Ierardo.
Colouring was produced at La Posta, Buenos Aires, by Alejandro Armaleo.