Sandy Hook Know The Signs with Evan
Sandy Hook Promise has launched “Evan”, promoting the “Know The Signs” campaign designed to help prevent acts of gun violence before they start. The short film focuses on Evan, a teen counting down the days to summer break, who demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded back. While we watch Evan’s story, another darker tale is unfolding simultaneously, but no one notices. Sandy Hook Promise is an organisation formed and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Sadly, it has been reported that 80% of school shooters and 70% of individuals who completed suicides told someone of their violent plans prior to taking action – yet no interventions weren’t made. The PSA is designed to educate viewers that very often warning signs are given off before an act of violence occurs, but sometimes we don’t see what is right in front of us.
Almost 4 years after the tragedy that struck Sandy Hook Elementary School, there continues to be no reduction in the number of gun violence acts committed each and every day. In the aftermath, families and communities are often left wondering what they could have done differently to have stopped it. Sandy Hook Promise (SHP), a leading national gun violence prevention organization, wants to help prevent acts of gun violence before they start through their no cost “Know the Signs” programs. SHP’s programs teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help BEFORE they hurt themselves or others.
“When you don’t know what to look for or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences, including someone hurting themselves or others”, said Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise who lost her first-grade son Dylan in the Sandy Hook Elementary School massacre. “It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence – these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives.”
“Evan” demonstrates the problem that SHP is working to solve through their four “Know the Signs” research-based programs, provided at no cost to schools and community organizations. In just 22 months, SHP has already trained 1.5 million students, teachers school officials and parents in all 50 states in at least one of its programs. As a result of their “Know the Signs” training, SHP has helped intervene on multiple threats – including a school shooting, suicides and bringing firearms to schools, as well as helping to reduce bullying and getting hundreds of individuals mental health assistance.
About Sandy Hook Promise
Sandy Hook Promise (SHP) is a non-partisan national nonprofit formed and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Based in Newtown, Connecticut, SHP’s sole purpose is to prevent gun violence BEFORE it happens so that no other parents experience the senseless, horrific loss of their child. SHP delivers, at no cost, four Know the Signs programs that teach youth and adults to recognize signs of individuals who may be at-risk of hurting themselves or others and intervene to get them help before it is too late. SHP’s Know the Signs programs have helped stop a school shooting, multiple suicide and firearm threats, while also intervening to help individuals get mental health assistance. Additionally, SHP advocates for sensible state and federal policy that helps prevents at-risk individuals from hurting themselves or others, including limiting their access to firearms until they are deemed fit. To bring SHP’s Know the Signs programs to your school or community or help advocate for sensible policy, visit sandyhookpromise.org.
Sandy Hook Know The Signs Credits
The Sandy Hook Know The Signs campaign was developed at BBDO New York by worldwide chief creative officer David Lubars, chief creative officer (NY) Greg Hahn, creative director Peter Alsante, copywriter Bryan Stokely, art director Martin Zelcs, group executive producer Julian Katz, account director Lindsay Cash, communications planning director Sean Stogner, communications planning associate Michael Schonfeld, working with Sandy Hook Promise founders and managing directors Nicole Lockley and Tim Makris.
Filming was shot by director Henry-Alex Rubin via Smuggler with director of photography Ken Seng, partners Patrick Milling Smith and Brian Carmody, executive producer Drew Santarsiero, chief operating officer Andrew Colon and producer Leah Allina.
Post production was done at No6 by editor and colourist Jason Macdonald, additional editor Nick Schneider, executive producer Corina Dennison, post producer Malia Rose, Flame artist Ed Skuppeen, Flame assist Mark Reyes.
Audio post production was done at Heard City by mixers Stefano Campello and Evan Mangiamele, and executive producer Sasha Awn.
Music, “Johnny Met June”, supervised and cleared through Beta Petrol, was written and performed by Shelby Lynne, courtesy Capitol Records, Inc. and Kobalt Music Publishing America, Inc.