Samsung Olympics Chant
Samsung is running “The Chant”, a commercial featuring South Sudan 400 metre runner Margret Rumat Rumat Hassan, as part of the company’s sponsorship of the 2016 Rio Olympics. Margret is seen putting on a pair of newly released Samsung Gear IconX cord-free earbuds before walking out into a stadium. Instantly, she is connected to her fellow South Sudanese, who chant and cheer her name. Samsung Olympics Chant helps to celebrate South Sudan’s debut at the 2016 Summer Games in Rio, following on from the 36 minute Samsung documentary “A Fighting Chance” by Morgan Neville, which profiled competitors from smaller and poorer nations. The Samsung Olympics Chant YouTube video connects viewers to the Samsung Galaxy Olympics microsite and the hashtag #DoWhatYouCant.
A Fighting Chance
“A Fighting Chance”, released in April 2016, tells the inspiring stories of Olympic Games marathon runner Tsepo Mathibelle from Lesotho, beach volleyball players Miller Pata and Linline Matauatu from Vanuatu and boxer Yenebier Guile Benitez Dominican Republic. Their journey celebrates anyone who has fought through physical and social barriers. These are people who don’t expect anything handed to them. All they want is “a fighting chance.”
Samsung Olympics Chant Credits
The Samsung Olympics Chant commercial was developed at Leo Burnett Chicago by global chief creative officer Mark Tutssel, chief creative officer Britt Nolan, creative directors Brian Sideband and Gordon Sang, executive producer Matt Blitz, senior producer Brian Behling, global account director Radim Svoboda, account director Ashley Beam, global account supervisor Huy Ngo, account executive Emily Smith, global strategy director Kara Yang, strategy director Christopher Bridgland, and director of celebrity services Peggy Walter.
Filming was shot by director Martin de Thurah via Epoch Films with production designer Floyd Albee, director of photography Mátyás Erdély, executive producer Melissa Culligan, line producer Anura Idupuganti.
Post production was done at The Mill by executive producer Sean Costelloe, producers Eliana Carranza-Pitcher and Nick Strange Thye, production coordinator Casey Sincic, shoot supervisor Hitesh Patel, 2D lead artist Nathan Kane, 3D lead artist Wyatt Caprese, 2D artists Andrew Vidal, Ben Kwok, Caio Sorrentino, 3D artists Cole T. Clark, Timothy Kim, Weichieh Yu, Jung In Wang, colourist Fergus McCall, colour producer Natalie Westerfield, and colour coordinator Evan Bauer.