Roland Garros Tennis Datables
IBM data for the Roland Garros French Tennis Open, held between May 24 and June 7, 2015, was presented through a series of animated infographics. For tennis fans, data is important. But it’s not always easy to digest. Which is why for Roland-Garros 2015, Ogilvy Paris & IBM created a series of real-time animations that updated fans about pivotal moments in the matches 60,000 times faster than text. The ads, which ran on over 500 digital out of home boards around France throughout the 2 week tournament, generated data visualizations to reflect important events in the matches as they happened. By using analogy and comparison, the campaign made complex data understandable in the blink of an eye. The Roland-Garros Tennis Datables campaign included Facebook, Twitter and Instagram posts, as well as out-of-home installations.
The Roland-Garros Tennis Datables campaign was developed at Ogilvy France, Paris, by worldwide creative director Susan Westre, creative directors Colin Nimick and Emmanuel Vergé, art directors Daniel Diego Lincoln, Jeremy Bouchet and Edward Macaulay, copywriter Nick Bakshi, junior art director Elise Richardson, strategic planner Romain Seidenbinder, digital producer Ryan Leonard, director of production Emmanuel Lickel, head of technology at Ogilvy One Adrien Leagues, developer Pierre Lebret, senior art buyer Nejma Tazit, production manager Valérie Saulnier, developer Pierre Lebret, technical consultant Michael,
The Europe account team were global business director Mary McFarland, group account director Joyce Pucheu, mission director Hope Ya Hong, account executives Clémence Guinemer and Elena Ionnou, and account supervisor Celine Gracian. The France account team were Ogilvy France managing director Natalie Rastoin, account director Augustin NeuveEglise, account supervisor Laure Bathos, account executive Sébastien Moulard, and assistant account executive Lorraine Rasanayagam, working with IBM Europe advertising manager Lily Corbara, publicity team leader Dominique Libert and sport sponsorship manager Claire Herrenschmidt.
Media was handled at France Neo by business director Benjamin Fleischman, client director Laetitia Trehin, media consultant Mélanie Sagon, digital media consultant Strawson Blaizin.
PR was handled at Social@Ogilvy France by director Andrea Colaianni and social media consultant Stéphane EspasaTudo.