Otto Time Gift – Zeitgeschenk
German shopping chain Otto is running #Zeitgeschenk (Time Gift), an advertising campaign focused on the giving of time over the busy Christmas season. At the heart of the Zeitgeschenk campaign is an animation short film telling the story of a stressful year in the life of a family of three, living on the rotating hands of a large clock. As the year progresses, the hands move more and more swiftly, making it seemingly impossible for the three family members to stay connected. Finally the man, woman and son struggle to reunite in the same space and time.
Otto is connecting viewers with a Time Gifts microsite, zeitgeschenke.otto.de, where they can discover hundreds of ideas for time gifts to send to friends via Facebook and other channels. The site links to the Christmas film and guides the user through the 3D animated film world. Anyone who logs in via Facebook Connect will receive particularly relevant suggestions for time gifts based on their profile information. This includes friends, family members, location, but also hobbies and preferences.
Otto Zeitgeschenk Credits
The Otto Time Gift campaign was developed at Heimat, Berlin.
“Time after Time”, by Cyndi Lauper, was sung by Wiesbaden Women’s Choir.
Media was handled at Pilot Hamburg.
The digital idea was implemented by the agency Artificial Rome.