McDonalds Anything For Love
McDonalds Australia is running “Anything for Love”, a TV commercial featuring the 1993 Meatloaf hit, “I’d do anything for love”. The 90 second commercial tells the story of a young man’s journey from a self-centred bachelor to a dedicated dad. From the moment she’s born there’s nothing he wouldn’t do for her until one day, in her favourite restaurant, he finally draws the line. The McDonalds Anything For Love commercial is latest in the McDonalds Create Your Taste campaign, reminding customers that adult tastes are catered for in the new designer burger options with “grown-up ingredients”.
Film director Noah Marshall talks about his experience of filming the commercial:
“The thing that really got me on this project was the true insight that most parents willingly sacrifice a ton of stuff as they raise their kids. The biggest challenge for me was getting my head into the head of a ‘girl dad’ as I have three boys, but I had plenty of mates to share their stories which made for an amusing research process.”
McDonalds Anything For Love Credits
The McDonalds Anything For Love commercial was developed at DDB Sydney by chief creative officer Toby Talbot, creative partner Steve Jackson, creative team Richard Apps, Jeff Galbraith, Anna Paine, Owen Bryson, senior broadcast producer Jacqui Gillies, managing director Nicole Taylor, group account director Lisa Hauptmann, account director Lisa Little-Cain, chief strategy officer Fran Clayton and planning director Anna Bollinger working with McDonalds Australia senior marketing director Bronwyn Powell, marketing director Jo Feeney and senior brand manager Anna Webster.
Sound was designed by Simon Lister at Nylon Studios.
Music, “I’d Do Anything For Love”, performed by Meatloaf and composed by Jim Steinman, was supervised by Karl Richter at Level Two Music.