Mainland New Tricks for Romance

Mainland, the New Zealand cheese brand, has introduced a new commercial, “New Tricks”, applying the “good things take time” motto to romantic relationships. The Mainland New Tricks commercial is continuous with years of heritage advertising focused on the idea that Mainland isn’t just a place, it’s a philosophy that good things take time. The Fonterra brand’s campaigns always relied upon stunning South Island landscapes, sweeping scores and a strong sense of storytelling which reflects company values rather than trying to force feed its audience. New Tricks continues this all as it tells of the lengths a man will go to woo his crush, no matter how old he or she is, and that all things; romance, brands and cheese can get finer with age.

Mainland New Tricks commercial

Mainland New Tricks Credits

The Mainland New Tricks commercial was developed at Colenso BBDO by executive creative director Nick Worthington, creative group head Mick Stalker, creative Darren Wong Kam, producer Jen Storey.

Filming was shot by director Alyssa McClelland via Finch with executive producer Karen Bryson, producer Jimena Murray, director of photography Crighton Bone, art director John Allen, editor Julian Currin, post producer Hazel Gibson and VFX artist Stu Bedford.

Music was composed by Murray Grindlay. Sound was designed by John Cooper.