Louis Vuitton L’Invitation Au Voyage
David Bowie starred and sang “I’d Rather Be High” in Louis Vuitton L’Invitation Au Voyage, a commercial featuring American fashion model Arizona Muse. The commercial, launched in November 2013, shows Muse landing in Venice after travelling in a hot air balloon, a reference to the November 2012 commercial set in The Louvre, Paris.
“An invitation to become master of our own destiny, this Venetian adventure showcases the encounter between an audacious and graceful female adventurer, Arizona Muse and an enigmatic man, David Bowie, the glam-chic dandy known for his magnetism and striking profile. While he is seated at a harpsichord playing a unique version of “I’d rather be high”, Arizona is progressively surrounded by a whole cast of characters, each more extravagant than the next, appearing to emerge from a dream. At daybreak, she is left with magical memories and a musical score in her Vivienne bag, a memento of this incredible experience. She directs her feet to an ancient Chinese boat moored on the lagoon, towards a new destination.”
Filming for Louis Vuitton L’Invitation Au Voyage Part 2 was shot by director Romain Gavras via Iconoclast, set designer Jean-Michel Bertin, hair stylist Paul Hanlon, stylist Jerry Stafford and makeup artist Lucia Pieron. Photography was by David Sims. Production consultation and art buying was by Transparence Consulting.