Lloyds For Your Next Step
Lloyds Bank has launched a new commercial featuring the iconic black horse. At the heart of the Lloyds For Your Next Step campaign is a 60 second film, shot in super slow motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, starting and finishing at school, or a funeral. At the end of the film each of the scenes then returns to real time as we see each step unfold. Lloyds Bank is here to help customers feel financially confident as they take or face their next step in life. Whatever your next step, we’ll be by your side. “This is real life. But none of us is standing still. We are about to take the next step. For your next step we’ll be by your side”.
The Lloyds For Your Next Step campaign was developed at Adam&EveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, creative director/art director James Gillham, creative director/art director Graham Cappi, business director Charlie Elliott, managing director Mat Goff, designers Alex Fairman and Scott Silvey, producer Victoria Bennett, assistant agency producer Kendal Drake, account directors Gemma Cox and Alex Attfield.
Filming was shot by director Sam Brown via Rogue Films with director of photography Alex Barber, executive producer Charlie Crompton, head of production James Howland and production designer Andy Kelly.
Post production was done at The Mill by VFX supervisors Jonathan Westley, Gary Driver, Hitesh Patel, executive producer Ian Berry, producer Tom Manton, colourist Seamus O’Kane, 3D artist Tom Raynor, 2D lead artists Jonathan Wesley and Gary Driver, 2D artists Ben Horvath and Siro Valence, 2D artists Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson
Media was handled at Greenhouse (MEC).
Sound was designed by Aaron Reynolds at Wave Studios.
Music, a cover of Tears for Fears hit “Mad World”, composed by Roland Orzabal, was supervised at Platinum Rye, recorded by Jennifer Ann, with publisher Chrysalis Music and BMG Rights Management. The instrumental track, along with Jennifer Ann’s full vocal rendition, can be purchased online at Amazon.co.uk