Linkedin Closer Than You Think
LinkedIn used the 2016 Academy Awards show to run “Linkedin Closer Than You Think”, an integrated advertising campaign with an astronaut theme. High above Earth, an astronaut works aboard a spacecraft while a voice-over from LinkedIn CEO Jeff Weiner discusses pursuing the opportunities that seem out of reach. When NASA asked LinkedIn for help in finding its next astronaut, LinkedIn found three million qualified members. The campaign included digital marketing and a print ad in the New York Times.
The Twitter campaign began on 14 December with the message, “Want to see the world? @NASA is hiring an astronaut & ~3M U.S. LinkedIn members qualify: http://bit.ly/1Uo11Nj”, linking to the NASA Linkedin Astronaut Candidate page.
— LinkedIn (@LinkedIn) December 14, 2015
— LinkedIn (@LinkedIn) February 29, 2016
— LinkedIn (@LinkedIn) March 3, 2016
— LinkedIn (@LinkedIn) March 4, 2016
The campaign connects readers with the Linkedin microsite, linkedin.com/closerthanyouthink, where they can tune into top companies, thought leaders, and skills in the world of technology, and blog posts “What’s your Moonshot?” and “Building a Culture of Creativity” by Nick Bartle.
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We may not all want to be astronauts, But inside all of us is a moonshot, an ambitious undertaking that stirs the soul. One we would embark on if only we had more time, fewer distractions, more confidence, less fear. But that moonshot is your purpose and purpose is a powerful thing. People with purpose get out of bed more inspired and return more fulfilled. Their careers are more rewarding, their businesses more impactful. Not everyone will make it to the moon, but everyone can start their journey. #CloserThanYouThink
Music is “California Stars”, performed by Billy Bragg and Wilco.
Dialogue comes from a recording of the Translunar Injection and Docking sequence, Apollo 10, May 1969, featuring the voices of Eugene A. Cernan (We’re a little closer”) and support crew Charles M. Duke, Jr (“Oh boy that’s beautiful”).