Les Sauveteurs en Mer Mermaid

French Maritime Rescue Organization SNSM (Société Nationale de Sauvetage en Mer) is running “The Mermaid” (La Sirène), an animated commercial, inspired by the Hans Christian Anderson fairytale “The Little Mermaid” and the 1989 Disney film of the same name. Les Sauveteurs en Mer Mermaid is the story of a young mermaid, alone in the depths of the sea, pining for a charming prince to spend her life with. It’s the story of a sailor, falling into the water, bringing hope to this little mermaid so her love story can finally happen. This is also the story of a lifejacket, making this love impossible, leaving this mermaid forever alone, deep down in the sea, as long as sailors decide to wear it.

Mermaid and Sailor smiles in Les Sauveteurs en Mer Mermaid commercial

Les Sauveteurs en Mer Mermaid Credits

The Les Sauveteurs en Mer Mermaid campaign was developed at Publicis Conseil, Paris, by creative directors Fabrice Delacourt and Olivier Desmettre, copywriter Vincent Cusenier, art director Lucie Vallotton, assistant art director Alexandre Perdereau, account team Valérie Hénaff, Laurent Fauroux, Valérie Albou, Christine Pumain and Lou Leproux, working with SNSM marketing team Régis Benazech and Caroline Serre.

Animation was produced at Flying V with Prodigious producers Pierre Marcus and Sophie Bouyer, Wizz executive producer François Brun and producer Matthieu Poirier, designer William Laborie, concept artist Yann Boyer, Prodigious business affairs team Carlos Serrano and Alice Rolin.

3D work was done at Fix Studio by post producer Christelle Prud’homme, assistant editor Cecil Cahen, production coordinator Natelene Darfeuille, 2D supervisor Christophe Andrei, 2D artists Benjamin Laborde and Ingmar Renouardiere, 3D supervisor Matthieu Negrel, 3D lead animator Cédric Delaforest Divonne, 3D team Arnaud Joli, Nicolas Trotignon, Alexia Schmidt, Jerome Caperan, Olivier Osotimehin, Matthieu Bernadat, Audric Escales, Daniel Ly, Bruno Le Guern, Franck Clement-Larosiere, Justine Dubreux, Benoit Grynberg, Ludovic Hoarau, Cédric Delaforest Divonne, Jean Dalaunay, compositing team Christophe Andrei, Benjamin Laborde, Ingmar Renouardiere.

Sound was produced at Prodigious by Boris Nicou and Jean-Jacques Hubert, sound designer James.

Music, “Without You”, was composed by Tobias Jesso.