Jeff Goldblum Spare The Act
Jeff Goldblum’s Spare The Act Laptop, part of the Currys PC WorldChristmas 2015 advertising campaign, has been awarded British Arrows Commercial of the Year. Goldblum gives acting lessons in five commercials, showing people how to respond to receiving disappointing, boring and unimaginative gifts with dignity. The acting coach encourages disappointed recipients to think of their preferred gift so they can convince their loved ones that they appreciate the gift, even though they’d rather have opened a laptop than a jigsaw puzzle. The celebrated actor’s tips are one way to avoid an awkward situation at Christmas, but Currys PC World suggests that a better solution would be to buy an electrical product at one of their stores – ensuring that there’s no acting necessary when Christmas day dawns.
In “Laptop” Maggie is less than thrilled with Martin’s Christmas gift. A 1000 piece jigsaw puzzle of baked beans?! If only he’d listened to her unsubtle hints about the Microsoft Surface Pro 4.
In “Cooker” Ed is proud of his double-glazed turkey stuffed with lemon and herbs but his older brother Andrew struggles to keep it down. Just think of the Bosch built in single oven.
In “Nespresso” Darren attempts to mask his disappointment when he receives peppermint-scented foot talc from Katie – the same gift she gives her dad every year. If only she’d realized her dad’s been acting all this time. What he’d really like is a Nespresso Inissia Coffee Machine & Aeroccino.
In “TV” Nan’s idea of a great Christmas movie isn’t the same as her family’s as they struggle to keep awake on Boxing Day. if only they were watching an LG 3D 4K Ultra HD Curved TV.
In “Secret Santa” Ross gets a lesson in the subtle politics of Secret Santa at the office. Google Chromecast
The Spare The Act campaign was developed at AMV BBDO, London, by creative directors Alex Grieve and Adrian Rossi, copywriter Mike Sutherland and art director Antony Nelson, producer Anita Sasdy, planners David Edwards, Tom Claridge, Sarah Sternberg and Rob Sellars, account team Chris Taggart, Kate Taylor Tett, Anne Benveniste and Talya Baker.
Media was planned at Blue 449 by planners Lindsay Payne, Charlotte Dabbs, Lizzie Andrew and Freya Broaders.
Editor was Paul Watts at The Quarry.
Post production was done at The Mill by 2D artists David Wishart and Paul Wratten, production coordinator Jomana Ayoub, executive producer Cat Hammond, and colourist Seamus O’Kane.
Audio post production was by sound designer Aaron Reynolds at Wave Studios.