Jeep Animals when Nature is Unpredictable
One of the Jeep’s main features is the Forward Collision Warning. A sensor that reveals if the car is getting closer too fast to another vehicle or if there’s a long obstacle on its path, warning the driver so that he can avoid impact. The Jeep Animals cmpaign by Leo Burnett Turin was developed on the idea that, thanks to the Forward Collision Warning, Jeep is always ready to face the unpredictability of nature. “When Nature is Unpredictable” is played out in the desert (Jeep Cherokee), mountains (Jeep Grand Cherokee) and forest (Jeep Renegade) settings.
Jeep Animals Credits
The Jeep Nature is Unpredictable campaign was developed for FCA (Fiat Chrysler Automotive) at Leo Burnett Italia, Turin, by executive creative directors Francesco Bozza and Alessandro Antonini, creative director Hugo Gallardo Dominguez, group creative director Davide Boscacci, art director Stefano Knoll, copywriter Fabio Lattes and illustrator Claudio Luparelli.