Hennessy The Piccards in Stratosphere and Ocean

Hennessy The Piccards, a commercial featuring father and son duo Auguste Piccard and Jacques Piccard, has won Gold Arrows for cinematography and colour at the British Arrows Craft awards. On May 27, 1931, over the course of seventeen hours, physicist/explorer Auguste Piccard became the first man to reach the Earth’s stratosphere, touching 51,775 feet in a pressurized balloon. On January 23, 1960, Auguste’s son, Jacques, used a bathyscaphe to dive 11 kilometres below the ocean’s surface to reach the bottom of the Mariana Trench. The commercial ties the two stories together with the Hennessy VS cognac brand, featuring the question “What’s your Wild Rabbit?” and the motto, “Never stop. Never settle”.

Hennessy The Piccards


Hennessy The Piccards Credits

The Hennessy The Piccards campaign was developed at Droga5 New York by creative chairman David Droga, chief creative officer Ted Royer, creative directors Alexander Nowak and Felix Richter, copywriter Phil Hadad, art director Marybeth Ledesma, chief creation officer Sally-Ann Dale, head of broadcast production Ben Davies, executive broadcast producer David Cardinali, associate broadcast producer Sam Marx, global chief strategy officer Jonny Bauer, strategy director Elaine Purcell, senior strategist Danielle Travers, senior strategist Zack Cohn, and senior communications strategist Delphine McKinley, working with Moet Hennessy CMO & EVP of Brands, USA: Rodney Williams, SVP Hennessy USA Giles Woodyer, SVP Strategic Marketing USA William Paretti, USA brand director Allison Varone, international marketing director Thomas Moradpour, and brand director Amanda Hawk.

Filming was shot by director Daniel Wolfe via Somesuch & Co and Anonymous Content with director of photography Tom Townend, executive producers Tim Nash, Sally Campbell, Eric Stern, producer Lee Groombridge and photography specialist Chris Parks.

Editor was Tom Lindsay at Trim and Cosmo Street with assistant editors Julie Walsh, Magda Plugowska, and Elise Butt, executive producer Maura Woodward and producer Anne Lai.

Visual effects and design were produced at The Mill by executive producer Sean Costelloe, producer Bugs Russell, shoot supervisors Jasper Kidd, Eric Pascarelli, creative director/2D lead artist Gavin Wellsman, creative director/3D lead artist Jasper Kidd, 2D artists Andre Vidal, Ben Kwok, Heather Kennedy, 3D artists Jimmy Gass, Laurent Giaume, Katie Schiffer, Justin Diamond, Edward Hassan, Eshan Parizi, Paul Liaw, Joji Tsuruga, Greg Gangemi, concept artist Luca Gabriele Rossetti, matte painter Cedric Mernard, designer Sally Reynolds, and production coordinator Jacqueline Sand.

Colourist was Simon Bourne at Framestore with producer Chris Anthony.

Sound was designed at Q Department by creative director/sound designer Drazen Bosnjak, sound designers Jean Baptiste and Saint Pol, executive producer Zack Rice, and producer Guin Frehling. Sound was mixed at Sound Lounge by engineers Tom Jucarone and Rob Sayers. Music was composed by Phil Kay at Woodwork Music. Voiceover is by Nas.