Heinz Wiener Stampede
Heinz has launched “Wiener Stampede”, a commercial featuring dachshunds released in anticipation of the 2016 Super Bowl game. The sausage dogs, dressed in bread rolls, romp together through the fields seeking out a collection of Heinz ketchups. As the dogs jump into the sauce bottle’s arms the voice over says: “It’s hard to resist good taste”. The commercial ends with the tagline “Meet The Ketchups”.
“There comes a time in every wiener dog’s life when you look in the full length doggy mirror and ask yourself, am I going to be a plain old boring hot dog forever? Or am I going to jump this rusty chain link fence and join the rest of the wieners in an epic stampede across the globe to seek out the most amazing tasting collection of Heinz Ketchups, so that I can be the best hot dog I can be? And that moment is a defining one, for every wiener dog. These little wieners chose wisely to Meet the Ketchups. Wiener.”
The commercial marks the launch of a new campaign called “Meet the Ketchups,” which introduces the entire family of Heinz condiments. Building off the success of the 2015 mustard launch campaign, “Ketchup’s Got a New Mustard,” “Wiener Stampede” once again features the characters Heinz Ketchup and Heinz Yellow Mustard, but now introduces even more of the family, including Organic, Simply Heinz and Sriracha, Heinz Ketchup in the iconic glass bottle and Packet. The ad will further come to life with a fully integrated marketing campaign to support “Meet the Ketchups” that will include additional PR, social and digital efforts.
The Heinz Wiener Stampede campaign was developed at David, Miami, by chief creative officer Anselmo Ramos, creative director/copywriter Russell Dodson, creative director/art director Antony Kalathara, copywriter Juan Pena, art director Ricardo Casal, planner Paul Ramirez, head of global production Veronica Beach, senior producer Yamaris Leon, managing director/head of account services Paulo Fogaca, account director Carlos Rangel, account supervisor Juan Nunez, and head of business affairs manager Ann Marie Turbitt.
Filming was shot near Cape Town by director Jeff Low via Biscuit Filmworks with director of photography Dan Holland, executive producer Colleen O’Donnell, line producer Kwok Yau, casting agent Hannah Burkett. Secondary production in South Africa was by Brin Kushner at AFS Productions.
Editor was Jay Nelson at Cut + Run with assistant editor Brandon Iben, post producer Gail Butler and executive producer Carr Schilling.
Animation, graphics and telecine were produced at The Mill by senior executive producer Sue Trojan, executive producer Enca Kaul, senior VFX producer Kait Boehm, production coordinator Chris Lewis, shoot supervisor/2D lead artist/executive creative director Tim Bird, executive creative director John Leonti, 3D lead artist Nick Lines, 2D artists Peter Hodsman, Rob Winfield, Remedy Huynh, Sarah Marikar, Anthony Petitti, 3D artists Danny Yoon, Jacob Bergman, Katie Yancey, Ruel Smith, Fabian Elmers, Monique Espinoza, Jason Jansky, Charles Stoniolo, color executive producer Dee Allan, telecine producer Natalie Westfield, production coordinator (colour) Evan Bauer, colourist Fergus McCall, colour assists Elias Nousiopoulos and Nate Seymour
Sound was mixed at Eleven Sound by Jeff Payne.
Music is “Without You” by Harry Nilsson.