Heathrow First Flight marks 70 Years
Heathrow Airport is running its first ever television advertising campaign, celebrating 70 years of flight. Heathrow First Flight, set to David Bowie’s 1967 track “When I Live My Dream”, follows a five-year-old girl, Harriet, and her companion Owly. Together they travel from her home, through the airport and onto a flight. The advert ends with the line ‘To the next 70 years of first flights’.
Heathrow’s CEO John Holland-Kaye said: ‘Heathrow has been proudly connecting the UK to the rest of the world for 70 years. Our campaign subtly celebrates the work that goes on behind the scenes by more than 400 organisations to make flight possible at Heathrow. The story is told through the eyes our heroine who sees the result of the airport team’s work as touches of magic throughout her journey with Heathrow.’
Havas London’s Executive Creative Director Ben Mooge said: ‘We’ve seen so many stories that have started and ended at Heathrow over the last 70 years; from the Beatles departing for America to Princess Elizabeth landing as our Queen. But just as importantly, every day Heathrow starts another of its millions of personal journeys, so we wanted to bring to life a small but universal one – the story of a little girl taking her bag on a first ever flight.’
In honour of Heathrow’s 70th anniversary, Qantas is offering 70 people the chance to win ‘The Ultimate Trip’: a five-night stay in Sydney, Australia, travelling from Heathrow on the award-winning Qantas A380. Travellers are invited to share their favourite Heathrow memory – from amusing anecdotes to heart-warming tales – to be in with a chance to win one of 35 pairs of tickets available* at stories.heathrow.com.
A set of posters and print advertisements celebrates Heathrow’s 70 years.
Heathrow First Flight Credits
The Heathrow 70 Years campaign was developed at Havas London by executive creative director Ben Mooge, creatives Barnaby Packham and Daniel Bolton, group business director Caroline Saunders, agency producer Kiri Carch, assistant producer Femi Ladi, and senior account director Julia Mahoney.
Filming for Heathrow First Flight was shot by directors Dom & Nic via Outsider with director of photography Alex Barber and producer John Madsen. Editor was Ed Cheesman at Final Cut. Post production was done at The Mill. Sound was produced at Antony Moore at Factory.
Media was handled by Carat.