Harvey Nichols International Travellers
Harvey Nichols recently ran “International Travellers”, a in-flight magazine print campaign playing with the real reason people travel to the UK. Designed by adam&eveDDb, the campaign is targeted at fashion and beauty-obsessed travellers who fly to the UK to shop for luxury items. The three ads present answers to questions on the UK Visa application form. “Question 1.3 What is the purpose of your visit to the UK? A Moncler shell jacket from Harvey Nichols Menswear” “Question 2:4a How long do you intend to stay in the UK? How long does it take to check out every tote, clutch, necklace and belt in Harvey Nichols?” “Question 3:2 Where will you be staying whilst in the UK? Harvey Nichols, 109-125 Knightsbridge. Mostly on the Ground Floor, getting my beauty fix.”
International Travellers Credits
The International Travellers campaign was developed at adam&eveDDB, London, by chief creative officer Ben Priest, executive creative directors Ben Tollett and Richard Brim, art director Henry Westcott, copywriter Eduardo Balestra, photographer Roberto Badin with design by King Henry.