The Guardian Own The Weekend
The Guardian’s “Own The Weekend” campaign, launched in 2015, has won recognition at the British Arrows, winning The John Webster Award for best 30 second TV commercial for “Fun Run”. The campaign also includes “Roast” and “Kid’s Party”. Each features someone having a miserable weekend because they let somebody else make plans for them. “Our weekends are under threat from the mundane, the banal and the boring. Fill them with interesting things from the pages of the Guardian and the Observer, and salvation is yours. Own your weekend, or someone else will.”
The Guardian Own The Weekend campaign was developed at BBH London by creative director Joakim Borgström, art director Jack Smedley, copywriter George Hackforth-Jones, agency producer Natalie Parish and account director Zoe Verrion.
Filming was shot by director James Rouse via Outsider with director of photography Alex Melman, producer Benji Howell, production manager Tim Steele, production designer Chris Lightburn Jones, casting director Amelia Hashimi, costume wardrobe stylist Layla Griffin, hair, makeup and prosthetics producer Red Miller, and voice over artist Julian Barratt.
Post production was done at MPC by VFX producer Amy Richardson, VFX supervisor Fasa Oyibo, and colourist George K.
Audio post production was done at Factory by sound engineer Tom Joyce.