Gatorade Dear Peyton
Gatorade’s Dear Peyton TV ad is one of the nominations for Most Outstanding Commercial in the 2016 Emmy Awards. Launched in April 2016 in recognition of quarterback Manning’s retirement from the National Football League, the Gatorade Dear Peyton features handwritten letters Peyton Manning wrote during his 18-year career, read by the recipients, including former teammates, rivals, players, coaches, family and friends. Filming was shot in eight cities over 18 days without Peyton Manning’s knowledge. The campaign includes a set of six further YouTube videos featuring the different recipients. A mural featuring tweets about the Peyton, appeared at the NFL draft village in Chicago. The five-time NFL MVP and former Tennessee Volunteers quarterback announced his retirement from the NFL on March 7, 2016.
The Gatorade Dear Peyton commercial features Tony Dungy, former Indianapolis Colts head coach, Jon Scott, Indianapolis Colts equipment manager, David Cutcliffe, former University of Tennessee quarterback coach & current Duke head football coach, Pam Frenzel, mother of Tyler Frenzel who was treated at the Peyton Manning Children’s Hospital, Jeff Saturday, former Indianapolis Colts teammate, Eli Manning, brother and New York Giants quarterback, Demaryius Thomas, Denver Broncos teammate, Derek Jeter, former New York Yankees shortstop, Brandon Stokley, former Denver Broncos and Indianapolis Colts teammate, Archie Manning, father, Chris Mortensen, journalist, Brandon Washington, PeyBack Foundation scholarship recipient.
Gatorade Dear Peyton Credits
The Gatorade Dear Peyton commercial was developed at TBWA\Chiat\Day Los Angeles by chief creative officer Stephen Butler, executive creative director Brett Anderson, worldwide creative director Renato Fernandez, creative director Mark Peters, senior art director Pierce Thiot, senior copywriters Kathleen Swanson and Scott Cleveland, director of production Brian O’Rourke, executive producer Guia Iacomin, senior producer Chris Spencer, managing director Jericho Cabaysa, brand director Robyn Morris, brand manager Dylan Henshaw, group planning director Scott MacMaster, global planning director Martin Ramos, planning director Abigail Weintraub, planner Matt Bataclan, junior planner Joe Elliott, director of business affairs Linda Daubson, senior business affairs manager Mimi Hirsch, talent payment manager Annie Boyle, traffic manager Judy Brill.
Filming was shot by director Henry-Alex Rubin via Smuggler with head of production Andrew Colon, executive producer Drew Santarsiero, producer Leah Allina, director of photography Ryley Brown, partners Patrick Milling Smith and Brian Carmody.
Editing was done at Rock Paper Scissors by editor Damion Clayton, Louis-Philippe Charente (content), assistant editor Mike Spagnoli, executive producer Helena Lee, producers Leah Carnahan, Dina Ciccotello.
Post production was done at The Mill by senior executive producer Sue Trojan, executive producer Enca Kaul, producer Kiana Bicoy, production coordinator Alana Giordano, 2D lead artists Bill Higgins, Tim Robbins, 2D artist Steve Gibbons, AE animator Greg Park, colourist Adam Scott, assistant colourists Asa Fox, Ryan Crane, Sam Ziaie, Benton Africano, colour executive producer Thatcher Peterson, colour producer Diane Valera, colour production coordinator Jackson Rogers.
The tribute film is set to Bob Dylan’s 1964 classic tune “The Times They Are A Changin.”