Evian Baby Bay
French bottled water brand evian has launched a new advertising campaign in the Live Young series, bringing back the babies to make their mark on the surfing scene. “Evian Baby Bay”, the commercial at the heart of the campaign, shows a surfer (Robin Clive) being out-surfed and out-classed by six months old surfers. The surfer falls while taking a wave, is dragged onto the beach, and wakes to find stylish, cool and incredibly young surfers. He discovers their fountain of youth – the beach kiosk serving nothing but evian water. Staying true to the “Live young” signature, the film reaffirms evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age. Viewers are encouraged to visit the campaign website at babybay.evian.com
Evian Baby Surf, a virtual reality application run in partnership with Quiksilver, presents a fun and outlandish immersive 360° experience inside a wave. Put yourself in the shoes – or rather the wetsuit – of a baby and perform some iconic surfing moves. The app is available on Google and Apple app stores.
Evian Baby Bay Outdoors
The evian Baby Bay outdoor campaign features six models and their baby doppelgängers, including fashion model Gigi Hadid alongside Adrian, Jackson, Lotta, Matteo and Yohann. Packs and bottles display images of baby surfers along with their adult versions as they would have looked before drinking evian. A collector’s bottle that reveals the “babyfied” reflection of the film’s hero through the water is being distributed in large retailers and convenient stores.
evian x colette
Parisian concept store Colette is stocking three baby surfer t-shirts, as well as special edition flip-flops for adults that leave a baby footprint in the sand.
And one last message from the baby crab you’ll meet on the babybay.evian.com hub: don’t leave your bottle on the beach. Remember that evian bottles are recyclable.
Evian Baby Bay Credits
The Evian Babies Surfing campaign was developed at BETC Paris by creative director Rémi Babinet, copywriter Valérie Chidlovsky, art directors (film & OOH) Agnès Cavard and Félix Falzon (assistant), copywriter (hub & community development) Gullit Baku, art directors (hub & community development) Mathilde Fallot and Gabrielle Debeuret, social media strategist Tom Aguilar, agency producers Fabrice Brovelli and Marine Monbeig (assistant), art buyer Isabelle Mocq-Orain, agency managers Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret, Adeline Belin, Sophie Lourdelle, media strategist Martine Picard.
Media was handled at Group M.
Visual effects were produced at Mikros Image by VFX supervisor Laurent Creusot, 3D lead Antoine Carlon, VFX producer Pascal Giroux, VFX coordinator Nicolas Huguet, conform artist Théo Pizard-Jean, editor Sam Danesi, modelling team Thomas Haas, Juliette Sniter, texture artist Melina Milcent, animation supervisor Alexandre Sauthier, animation team Anne Chatelain, Augustin Palliard, Michaël Nauzin, lighting team Guillaume Parra, Emily Merpillat, Mathias Barday, clothing team Damien Samper, Emmanule Denis, Romain Carlier, FX artist David Roubah, compositing team Julien Martins, Marielle Santens, Sebastien Podsialo, rotoscope team Laurent Harambillet, Julien Mallot, Olivier Cossu, tracking team Yvan Galtié, Stéphane Richez, and Datalab team Léa Latassa, Jean-Martin Mossu, Pauline Royo.
Colourist was George K at MPC London.
Out of Home work was by photographer Benni Valsson, produced at Rita.
The app was designed by agency Versus Fully Tailored Creation.
Music, “Kokomo”, was performed by Lilly Wood And The Prick.
Tagged: Agnes Cavard, Benni Valsson, BETC Paris, BETC Pop, Bill Smedley, Factory, Group M, Gum, James Rouse, Mikros Image, MPC, Outsider, Remi Babinet, Rita, Valerie Chidlovsky, Versus Fully Tailored Creation, Wanda Productions, Work Post