Ernest Hemingway Greatest Story
The Ernest Hemingway Foundation runs the Ernest Hemingway Museum in Oak Park, Chicago, featuring the birth place of author Ernest Hemingway, and a museum exploring his life. The nobel-prize winning author led a life worthy of legend. Yet most people know little of the exploits and experiences that inspired his greatest novels. Through this poster campaign, Ogilvy Chicago sought to bring to life the biographical facts that inspired his most famous works of fiction. Hemingway’s experiences fishing for blue marlin on his boat The Pilar were the inspiration behind “The Old Man and The Sea”. His visits to Pamplona, Spain, were behind his 1926 novel “The Sun Also Rises” and his 1932 non fiction book on bullfighting, “Death in the Afternoon”.
The Sun Also Rises, published in 1926, tells the story of American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights. “Death in The Afternoon”, published in 1932, is an exploration of fear and courage in relation to the ceremony and traditions of Spanish bullfighting. The Old Man and The Sea, written by Hemingway in 1951, tells the story of Santiago, an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream off the coast of Florida.
Ernest Hemingway Greatest Story Credits
The Greatest Story poster campaign was developed at Ogilvy Chicago by creative directors Joe Sciarrotta, Chris Turner, and Dave Metcalf, art directors Isaac Pagan and Gonzalo Palavecino, copywriter Michael Franklin, illustrator/photographer Ibrahim Barakat, digital imaging manager Eric Gann, and digital imaging specialist Kurtis Chan.