Emily’s Oz by Comcast

Emily’s Oz, the promotional experience for Comcast’s voice guidance feature, has won Gold at the Art Directors Club global awards. As part of Comcast’s commitment to accessible products and services, the company developed the industry’s first talking guide, a voice-guidance feature that gives customers with visual disabilities the freedom to independently explore thousands of TV shows and movies. Given that one-third of American households have someone living with a disability, Comcast and Goodby Silverstein & Partners knew this story was for a much larger audience. They wanted to help everyone understand what entertainment is like for a person with disabilities — just how rich and unique it is. Comcast asked Emily, a little girl who is blind, what she sees when she watches her favorite movie, The Wizard of Oz. An integrated team worked with Emily to bring her vision to life, creating a truly universal entertainment experience. Emily’s Oz debuted at the Oscars and was accompanied by robust documentary content and a rich web experience so everyone could experience her magical world.

Emily's Oz - Comcast

Emily's Oz - Comcast
Emily's Oz - characters
Emily's Oz - Emerald City

Emily’s Oz Credits

The Emily’s Oz campaign was developed at Goodby Silverstein & Partners by executive creative director Paul Caiozzo, creative director Nathan Frank, art directors Michael Hagos and Peter Jostrand, copywriters Josh Chua and Sam Dolphin, designer Philip Cheaney, account directors Nancy Reyes and Laura McWhorter, co-chairmen Jeff Goodby and Rich Silverstein, director of broadcast production Tod Puckett, executive broadcast producer James Horner, broadcast producer Tess Kenner, and assistant broadcast producer Charlotte Dugong.

Filming was shot by director Andreas Nilsson via Biscuit Filmworks with director of photography Matthew Libatique, executive producers James Horner and Colleen O’Donnell, production designer KK Barrett, managing director Shawn Lacy Tessera, executive producer Colleen O’Donnell, producer Tess Kenner, line producer Emily Skinner, head of production Tod Puckett.

Editing was done at Rock Paper Scissors by editor Paul Watts, assistant editors Christian Oreste and Rhys Hecox and executive producer Eve Kornblum.

Visual effects were produced at A52. Sound was designed at Jafbox Sound by sound designer and music editor Joseph Fraioli.

Custom set fabrication, smoking bubbles and environmental smoke ports were produced at Jet Sets. Puppets and puppeteering are by Legacy Effects.