Element Boston Seaport Table of Elements
Element Boston Seaport, a hotel in Boston, Massachusetts, is running an advertising campaign using the table of elements as visual reference. Created by Boston agency Sleek Machine, the campaign has built anticipation of the hotel’s opening in January 2016, with references to “Gb” (Green Building), “Sp” (Saline Pool), Rs (Rain Showerhead), Ns (Natural Sunlight), Ki (Kitchenette), Wd (Work Desks), Lo (Lounge), “Mr” (Meeting Rooms), Bb (Bike Borrow), Hb (Heavenly Bed), Wp (Wine Pairings), “Rb” (Rise Breakfast), and Yg (Yoga). The elements are on display in a pop-up store window, and on the hotel’s Facebook page.
Element Boston Seaport Table of Elements campaign was developed at Sleek Machine by chief creative officer Tim Cawley, senior art director Jessica Ruggieri, senior copywriter Jeff Marois and copywriter Melissa Stefanini.