Duracell Rebel Kids Save Christmas

Duracell and Star Wars join forces this holiday season to spread some cheer to Children’s Miracle Network Hospitals in Duracell’’ latest spot “How the Rebels Saved Christmas.” Launched in October 2016, the Duracell Rebel Kids spot highlights how the magic of imagination can give true meaning to the holidays. Children suit up and band together like the rebellious heroes of Star Wars: Rogue One, battling through the hallways to secure the plans for the Empire’s mysterious new weapon, the Death Star. Watched over by the caring hospital staff, the children deliver the plans to a new child on their ward in the form of an R2-D2 toy, powered by Duracell. The campaign coincides with the mid-December released of Rogue One: A Star Wars Story. This holiday season, Duracell® is partnering with Children’s Miracle Network Hospitals® across the country, donating 1 million batteries to power kids’ imaginations in 146 hospitals.

Duracell Rebel Kids

Duracell Rebel Kids Credits

The Duracell Rebel Kids campaign was developed at Anomaly, New York, by chief creative officer Mike Byrne, executive creative director Eric Segal, group creative director Seth Jacobs, senior copywriter Barry Katz, senior art director Alex Kaplan, senior producer Matt Flaherty, head of production Andrew Loevenguth.

Filming was shot by director Simon McQuoid via Imperial Woodpecker with executive producer Charlie Cocuzza and producer Anita Wetterstedt.

Editor was Jeff Ferruzzo at Arcade Edit with assistant editor Sam Garden, executive producer Sila Soyer and producer Fanny Cruz.

Finishing and graphics were produced at Industrial Light & Magic by associate producer Megan Matousek.

Colourist was Tim Masick at Company 3.