Currys PC Unsubtle Hints to Get It Right
Currys PC World is running “Get It Right”, a Christmas advertising campaign centred on the concept of unsubtle hints. Featuring a variety of interactions between British families, the ads aim to demonstrate that Currys PC World understands it’s difficult to get the best gifts to make your Christmas perfect, and sometimes you need to drop an unsubtle hint to your family to get it right. In each of the ads, viewers are given a glimpse into different settings where families are participating in recognisable Christmas scenarios, such as putting up the Christmas lights, attending the much-anticipated school nativity, knitting Christmas jumpers or decorating the Christmas tree. As each of these moments unfold, our protagonists seize the opportunity to drop their loved ones a not-so-subtle hint about their dream gift this Christmas, leaving their loved ones in disbelief as to how far they’re willing to go to share this crucial message. The instalments all focus on a variety of products available from the retailer, including an LG OLED 4k Curved TV, Bose QC35 Wireless Noise-cancelling Headphones, Bose SoundTouch 10 Speaker, Bose SoundTouch 300 Bluetooth Soundbar, Xbox, and Samsung Galaxy Tablet.
Unsubtle Hints Credits
The Unsubtle Credits campaign was developed at AMV BBDO by creative directors Alex Grieve and Adrian Rossi, copywriter Richard McGrann, art director Andy Clough, agency producer Sophie Honour, agency planners David Edwards and Tom Claridge, account team Chris Taggart, Mark Graeme, Amy Tippen and Flo Prevezer, working with Currys PC head of brand and advertising Georgina Bramall, and head of advertising James Cheetham.
Media was handled at Blue 449 by planners Lindsay Turner, Lizzie Andrew and Tom Coles.
Post production was done at Framestore.
Sound was designed at Jungle Studios by Chris Turner.