Cillit Bang Dancing Mechanic
Reckitt Benckiser has released an online commercial for Cillit Bang cleaning spray, featuring dancer and choreographer Daniel Cloud Campos. Campos plays a mechanic who has been left to clean up in the workshop. He does so to the sounds of Flashdance hit “She’s a maniac”. “When you have a powerful product to beat dirt, cleaning can become a source of satisfaction and thrill. Introducing the CLEANTERTAINMENT: Cillit Bang, so efficient it almost makes cleaning exciting.” See the commercial and the making-of video below.
The Cillit Bang The Mechanic campaign was developed at BETC Paris by creative directors Stephane Xiberras and Jacques Jolly, art directors Alexandre Saad and Marie Baillot, assistant art director Clement Hedouin, copywriter Guillaume Rebbot, strategic planner Marianne Hurstel, agency producers David Green and Emilie Cointot, agency management Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson, working with Reckitt Benckiser marketing directors Pieter Sercu, Marco Monti and Christopher Carey.
Web development was done at MSC.