Canal Plus Commentator Goal Never Ends
French TV channel Canal Plus is promoting its sports offering over 15 channels with “Commentator”, a commercial featuring an over-excited broadcaster. His play-by-play commentary on a soccer match reaches a climax with his scream, “Gooooooaaaallll!”. The scream continues long after the game finishes, at home with his family, in the public toilets, in the swimming pool, on the dentist’s chair, at the supermarket, and even in while performing in a karaoke bar. The Canal Plus Commentator ad finishes with the tagline, “Sur CANAL, le sport ne s’arête jamais” (On Canal, the sports never stops). The campaign was
press ads illustrated by Cyril Dosnon and a digital component makes shifted gifs.
Canal Plus Commentator Credits
The Canal Commentator Goal commercial was developed at BETC Paris by executive creative director Stéphane Xiberras, creative directors Jean Christophe Royer and Eric Astorgue, art director Steven Poindron, copywriter Victor Chevalier, and agency producer Isabelle Menard, strategic planner Guillaume Martin, account team Guillaume Espinet, Elsa Magadoux, Marie CHAPUIS, Alexis Delwasse working with Canal Plus marketing team Guillaume Boutin, Audrey Burgere, Jordane de Villeret, Estelle Delage, Eugenie Rodrigues, and Christopher Marchand.
Post production was done at Home Digital Pictures.
Sound was produced at Schmooze.