Burger King Halloween Scare

Burger King is connecting with Halloween in the USA with a campaign centred on the makeover of a restaurant at 92-85 Queens Blvd, Queens, New York. The Burger King Halloween scare involved dressing up the restaurant in white sheets featuring design elements from the McDonalds restaurant chain. A golden arch becomes the ghost’s eyebrows. The sign reads, “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”

Burger King Halloween

Burger King Halloween
Burger King Halloween

Burger King Halloween Scare Credits

The Burger King Halloween Scare campaign was developed at David, Miami, by chief creative officer Anselmo Ramos, creative directors Russell Dodson, Tony Kalathara, art director Ricardo Casal, copywriter Juan Pena, design director Carlos Lange, head of global production Veronica Beach, producer Carlos Torres, associate producer Marina Rodrigues, business manager Barbara Karalis, head of account management Paulo Foga├ža, group account director Michelle Cobas, senior account director Carmen Rodriguez, account supervisor Rafael Giorgino and strategy director Jon Carlaw.

Filming was shot by director Win Bates via Crane.tv with executive producer Constantin Bjerke, producer Oscar Evans, line producer Grace Gonzalez, production coordinator Ilene Shaw, director of photography Peter Fackler, production designer Ron Beach Jr, gaffer Christopher Fisher, and key grip Bliss Bussant.

Editor was Lawrence Young at Cosmo Street with executive producers Maura Woodward, Yvette Cobarrubias-Sears, assistant editors Ray Frech and David Belizario, and producer Vietan Nguyen.

Post production was done at Switch FX by executive producer Diana Dayrit, Flame artist Andrew Rea and producer Cara Flynn.

Music was produced at Beacon Street Studios by composers Andrew Feltenstein and John Nau with executive producer Leslie DiLullo.

PR was handled at Alison Brod Public Relations by SVP Brooke Scher Mogan.