Bupa How is your body performing?
How do you get twenty to thirty-somethings – an age group who feel bulletproof – to want to book in for a Bupa health assessment? Bupa How is your body performing is an interactive music video starring iconic band The Futureheads. Each band member represents a different part of the body: the drummer the heart, the vocalist the lungs, the bass the bones and the guitarist the liver, as they perform their hit song Heartbeat. By answering four questions on your lifestyle, the band’s performance can get better or much, much worse. There are 54 different videos, making the experience feel personal to your lifestyle, and include collapsing drum kits, exploding amps and a guitarist playing a dog. Check out the cross platform interactive experience here: bupa.co.uk/health-information/bodyasaband
The Bupa How is your body performing project was developed at WCRS, London, by creative directors Joe Miller, Orlando Warner, creatives Jason Keet and James Hodson, agency producer Stefanie Forbes, account team Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner, planners Elisa Edmonds and Hayley Pardoe, digital producers Christophe Taddei, Simon Fraser, head of tech Dino Durbridge.
Filming was shot by director Rob Brandon via Agile Films with producer Amber Millington, co-producer Emma Britton, head of post production Martin Fickling, animator Ben Beckett, colourist Amy Beton, editor River Stas.
Sound was designed and mixed at Tin Drum Music by producer Nick Nash, sound designer David McEwan, with music by The Futureheads recorded at The Sanctuary Recording Studio.
Web design was done at Brainient by tech Stefan Rogin and producer Amy China Wire.