Because Recollection, an interactive site from France, has won the first ever Digital Craft Grand Prix at Cannes Lions International Festival of Creativity, following on from the Yellow Pencil in Crafts for Advertising at the 2016 D&AD Awards. In 2015, independent music label Because Music celebrated its 10th anniversary. 10 years of music, 10 years of videos, 10 years of bringing the public massively talented and successful new artists. Because Recollection, online at because-recollection.com, is an interactive musical experience retracing the 10-year history of the label through the most iconic cover artworks and records of the past decade. Users are able to interact with the music, changing images, triggering animations, and switching from artist to artist using the space bar.
Albums included in the Because Recollection include Amadou Mariam – Dimanche à Bamako (2004), Breakbot – By Your Side (2012), Cerrone – Brigade Mondaine (1980), Christine & The Queens – Chaleur Humane (2014), DJ Mehdi – Lucky Boy (2006), Django Django – Born Under Saturn (2015), Justice – Cross (2007), Klaxons – Surfing the Void (2010), Krazy Baldhead – Revolution & Remixes by Feadz & Para One (2013), Laurent Garnier – Timeless (2013), London Grammar – If You Wait (2013), Major Lazer – Apocalypse Soon (2014), Manu Chao – La Radiolina (2007), Metronomy – The English Riviera (2011), Mr Oizo – Wrong (2011), Para One – Club (2014), Rita Mitsouko – Variety (2007), Sebastian – Ross, Ross, Ross (2006), Sefyu – Oui, Je le suis (2011), and Yelle – Complètement fou (2014).
Because Recollection Credits
The Because Recollection project was developed at 84.Paris by creative directors Hervé Bienaimé and Olivier Bien-aimé, art directors Antoine Arnoux and Romain Bouchereau, head of creative technology Jean-Vincent Roger, executive producer Arnaud Depaul, producer Michael Ligier, project manager Simon Guérot, developers Antoine Martin and Arthur Muchir, planner Nicolas Camillini, animator Thimotée Bart and sound designer Olivier Bienaime, working with Because Music head of digital communication Delphine Trefoil, digital project manager David Simon, social media manager Félix Antoine, and designer Filipe Goncalves.