Be the Match Be the Guy

Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because “men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia,” according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their “peculiarities.” The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things – everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: “This guy could save a life.” The videos are running on Snapchat, Reddit, Twitch (world’s leading video platform and gaming community), Facebook and Instagram.

Be The Match Be The Guy

Be The Match Be The Guy Credits

The Be The Guy campaign was developed at Space150 by executive creative director Brock Davis, associate creative director Chad Nauta, senior copywriter Jon Reine, agency producer Tammy Auel.

Filming was shot by director Nick Losq via Doublewide, Los Angeles, and Photoplay Films by executive producer Danielle Lovett (Doublewide), executive producer Oliver Lawrence (Photoplay Films) and producer Jodi Nelson (Doublewide).

Be The Match Be The Guy