Bathstore Silent Loo App

On April 1 2016, bathstore and Saatchi & Saatchi London announced the launch of their ‘Silent Loo’ app – designed to mimic the sound of water and drown out those embarrassing bathroom noises. Though it was actually an April Fool’s hoax, demand for the free Bathstore Silent Loo App on social media was so high that Bathstore has now launched it for real to celebrate World Environment Day. With billions of litres of water being wasted annually, the app addresses the plight of water wastage in the UK. Research collected into water consumption reveals that on average 75% of water used in bathrooms is wasted. bathstore’s app aims to raise awareness of this issue and eradicate the need to use the shower or the tap to mask embarrassing bathroom noises. Helping to save water, money and reduce energy use and carbon emissions, the revolutionary app reproduces different sounds of water running at varying sound levels. The app forms part of bathstore’s continuing quest to create the perfect bathroom experience for its customers. The settings on the app range from Tap and Shower, right up to Costa Rican River and the Tsunami setting – for use in emergency situations only. ‘Silent Loo’ is available globally for iOS and Android devices and can be downloaded now for free from the App Store and Google Play.

Bathstore Silent Loo App

Drown out unwanted bathroom noises with our new ‘Silent Loo app’. Choose from Tap, Shower, Costa Rican River or Tsunami and protect both modesty and the planet with one simple to use solution, available for download now!


The Bathstore Silent Loo App was developed at Saatchi & Saatchi London, by executive creative directors Andy Jex and Rob Potts, creatives Jose Hernandez and Víctor Morón, account team Katrina Bain and Jessie Doel.

The app was developed by Daniel Levitt, Developer at n0tice.

Filming was shot by director Tom Clarkson via Tomboy Films with director of photography Jan Vrhonik, 1st AC Kash Khan, producer Benedict Murray and editor Jake Saunders. Post production was done at Prodigious.