Apple Timer for Cookie Monster

Apple is promoting the hands-free Siri facility on the iPhone 6S with a commercial featuring Sesame Street’s Cookie Monster. The Muppet asks Siri to set a timer for 14 minutes while his cookies bake in the oven, and then calls up Jim Croce’s 1972 hit on his “Waiting” playlist. Cookie Monster struggles with delayed gratification by switching the oven light on and off, tasting flour, reading recipes, demolishing a wooden spoon and making puppets out of the oven mitts. As time continues to creep along, he asks Siri to check the timer and finds that only one minute has passed. Apple introduces the hands-free Siri on the iPhone 6s and, as a nod to Sesame Street, the small print reads: “The number of the day is 6 and the letter is S.”

Cookie Monster looks into oven in Apple iPhone Siri Timer commercial


The Apple Timer for Cookie Monster commercial was developed at TBWA\Media Arts Lab.

Filming was shot by director Stacy Wall via Rogue Films.

Music is “Time in a Bottle”, written and performed by Jim Croce.

Filed under: Apple, Commercials

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