Apple History of Sound

Apple Music commercial “Apple History of Sound” has been recognised at the 2016 AICP Show with awards for visual style, production design and cinematography. Launched in June 2015, the commercial takes us on a journey from 1888 with the commercialisation of the phonograph, through to radios, juke boxes, car radio, 8 track reel to reel tape, transistor radios, tape cassettes, compact discs, the iPod, digital downloading, and, of course, the introduction of Apple Music in 2015. Music through the whole commercial is “There’s No Light”, by Stockholm duo Wildbirds and Peacedrums, a track from their 2009 album The Snake.

Apple History of Sound kissers

Apple History of Sound phonograph
Apple History of Sound listener

Apple History of Sound Credits

The Apple History of Sound ad was developed at TBWA\Media Arts Lab, Los Angeles, by chairman Lee Clow, president Erica Hoholick, chief creative officer Duncan Milner, executive creative director Steve Turner, creative director Zach Watkins, associate creative director/copywriter Greg Shadwick, associate creative director/art director Danny Duran, executive agency producer Mike Refuerzo, head of production Eric Voegele and senior producer Cristiana Ladki.

Filming was shot by director John Hillcoat via Stink USA with director of photography Nicolas Karakatsanis, executive producer Jeff Baron, producer Kathy Rhodes, production designer Jess Gonchor and graphic artist Tim Bird.

Editor was Conor O’Neill at Exile. Post production was done at The Mill by colourist Greg Reese, assistant producer Scott Lilly.

Sound was mixed at Formosa Group.

There Is No Light Lyrics

Music and lyrics are by husband and wife duo Mariam Wallentin and Andreas Werliin.

There is no light
There is no light
My eyelids ache from too much darkness
No light save me
The night crave me
Dusty patches to look out for
Cause if we fall we will never rise again

What do we find
In these hell holes
No one loves me when I’m dark full
Dark full, painful
Still I’m empty like a rat
Lying flat in a ditch beside a road

If we fall we will never rise
If we fall we’re gonna rise
If we fall we will never rise
If we fall we’re gonna rise
Again