Apple Frankie’s Holiday
Apple is making the connection between Halloween and Christmas this year with “Frankie’s Holiday”, a commercial starring Brad Garrett (Robert Ramone in Everybody Loves Raymond). Frankenstein’s monster records his music box rendition of the “There’s no place like home for the holidays” on his iPhone before collecting his mail order Christmas light fittings and heading down to the local town square. His appearance inspires gasps in the crowd gathered around the communal Christmas tree, and no-one’s too sure what to do when he launches into song. However, when Frankie’s green bulb fizzes out, a young girl gets his light working and provides her own vocal support for the song. Soon the locals join in to complete the chorus. The tagline: Open your heart to everyone.
Frankie’s Holiday Credits
Frankie’s Holiday was developed at TBWA\Media Arts Lab by chief creative officer Duncan Milner, group creative director Chris Ribeiro, associate creative director Ed Patterson, senior copywriter Jeff Hornung, junior art director Joe Russomano, junior copywriter Temnete Sebhatu, global director of content production Eric Voegele, agency executive producer Anne Oburgh, agency senior producer Esther Perls, assistant producer Carli Rosenfield, music supervisor Josh Marcy and music director Peyton Maskan.
Media was handled by OMD Worldwide.
Home for the Holidays (1954) was written by Robert Allen (music) and Al Stillma (lyrics). Music was by