Aldi Christmas 2016 with Kevin the Carrot
ALDI UK’s 2016 Christmas advertising campaign is centred on a commercial, “The Amazing Christmas Carrot”. Set on the night before Christmas, the advert reveals the plight of Kevin The Carrot, who embarks on a dangerous quest to meet Santa through a lavish Christmas spread made up of festive Aldi products. Kevin negotiates the perilous landscape of the dinner table to get closer to the fireplace, but quickly falls asleep. When he wakes up, he finds himself on the end of a reindeer’s antler. Narrated by actor and Golden Globe winner Jim Broadbent, the story is accompanied by John Williams’ iconic Home Alone soundtrack. A limited edition Kevin The Carrot soft toy will be launching in stores from November 24th, with 100% of the profits raised in Aldi’s UK stores going to their charity of the year, Barnardo’s. The Aldi Christmas 2016 campaign will continue through to Christmas with ongoing appearances from Kevin The Carrot, beginning with a spoof of the John Lewis Buster the Boxer Christmas commercial, and a well-populated Twitter page for @IKevinTheCarrot.
Aldi Christmas 2016 Credits
The Aldi Christmas 2016 campaign was developed at McCann London by executive creative directors Dave Price, Neil Lancaster and Rob Doubal, creative team Clive Davis and Andy Fenton, managing partner Simon Buchanan, agency producer Lucy Moore, planning directors Theo Izzard-Brown and Jamie Peate, account director Laura McKinlay working with Aldi marketing director Adam Zavalis.
Editor was John Mayes at Marshall Street Editors with assistant editor Oliver Morgan and producer Katie Truelove.
Media was handle at UM Manchester.