Alan Rickman and the Tortoise

Alan Rickman in December 2015 lent his voice to “This Tortoise could save a life”, a viral video campaign designed to raise funds for Save the Children UK and Refugee Council. The idea was simple, take a popular online meme, add a celebrity voice, and donate Google advertising to two significant charities.

Tortoise eating a strawberry

This Tortoise could save a life Credits

OneClickGiving was founded in 2015 by Oliver Phillips, with fellow Students at Oxford University. After a series of meetings, the OneClickGiving team wrote the script, gained advice from former Guardian editor Alan Rusbridger, secured Alan Rickman as narrator and shot the video.

Filming was shot by director Oliver Phillips, directors of photography AimeƩ Kwan and Annie Flynn, with editor Michaela Brady.