Air France Cinema To Go
Air France has prepared little gift for their cinema loving travellers, by introducing “Cinéma à importer” (Cinema to Go). Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the Cannes Film Festival selection, after their flight on tablet, smartphone or PC with a gift code offered by the company. The Air France Cinema To Go commercial shows three film scenarios (romance, war and crime) being interrupted by an Air France hostess with the offer to keep the action going after the flight has ended.
The Air France Cinema To Go selection is available on-board all long haul flights during the month of May. Some examples of films are the Pianist (Palme d’Or 2002), Persepolis (Grand Prix 2007), The Artist, (Best Male Actor Award 2011) and The Angels’ Share (Grand Prix 2012).
Air France Cinema to Go Credits
The Air France Cinema to Go campaign was developed at BETC Paris by chief creative officer Rémi Babinet, creative directors Ivan Beczkowski and Jasmine Loignon, copywriter Guillaume Rebbot, art director Jonathan Baudet-Botella, account team Bertille Toledano, Tiphaine du Plessis, Anyce Nedir, Mathieu Ecollan, Margaux Le-Mercier working with Air France team Adeline Challon-Kemoun, Caroline Fontaine, and Constance Meyenberg.
Sound and music were produced at Gum (Green United Music). Music is “Everything Is Peace” (Hostess scene) by Pierre Aviat, “Next Aftermath Part 2” (Romantic Scene) by Nicolas Soulat and “Shortcut Theory” (Action Scene) by Jérôme Frideling.