Acura NSX What He Said
Honda has released “What He Said”, a 30 second Super Bowl commercial featuring the new Acura NSX, set to Van Halen 1978 hit “Runnin’ With The Devil”. The all new 2017 Acura NSX is revealed in red, white and blue, a reference to the US manufacture of the two seater. Viewers are invited to see how NSX innovations run through every car made at nsx.acura.com, and create their own NSX starting on February 25. A 60-second version of the Acura NSX What He Said spot provides viewers a more in-depth look at how the car is built and designed, once again with the sounds of David Lee Roth.
As part of its digital campaign strategy, Acura will be one of the first brands to test Twitter’s newly launched ad unit, Twitter Conversational Video, leading up to game day.
The Acura NSX What He Said campaign was developed at Mullen Lowe US, Los Angeles, by chief creative officer Mark Wenneker, executive creative director Margaret Keene, director of creative and content Dylan Schwartz, creative director Emile Doucette, copywriter Eileen Moss, art directors Kristina Litvin and MyTran Dang, senior broadcast producer Mary Donington, senior business affairs manager Davina Turnbull, music supervisor Danica Bates, managing director Cameron McNaughton, group account director Nicole Neopolitan, account director Courtney Calvert, account supervisor Nancy Ramirez, senior account executive Kylie Mugg, product knowledge director Curtis Millward, SVP director of strategy Tom Donovan, senior brand strategist Alex Sharkey, project manager Veronica De La Rosa.
Filming was shot by director Joe Wright via A White Label Product with executive producers Ellen Clarke and Annique De Caestecker, head of production Mari Geraci, producer Ron Mohrhoff, director of photography Ross McLennan.
Editor was Bruce Herrman at Lost Planet with assistant editor Sterling Robertson, executive producer Gary Wwrd and producer Tim Kirkpatrick.
Telecine was produced at Company 3 by colorist Siggy Ferstl and senior producer Matt Moran.
Visual effects were produced at MPC by VFX supervisors Benji Davidson and Mike Wynd, head of CG Jason Schugardt, CG artists Mike Wynd, Andrew Price, Brendon Echsner, Hayley O’Neil, Jacob Patrick, Jaemin Lee, Jessica Groom, Matt Burns, Matthew Maude, Nate Usiak, Parker Sellers, Steward Burris, Ajai V John, Inigo Vimal Roy, Jyoti Prakash Panda, Sumesh Chammancheri, Flame artists/compositors Benji Davidson, Gustavo Bellon, Michael Dobbs, Warren Paleos, head of production Jeff Werner, executive producer Lexi Stern, and producer Hillary Thomas.
Audio post production was done at Lime Studios by audio mixers Rohan Young and Zac Fisher, audio assistants Ben Tomastik and Kevin McAlpine, executive producer Susie Boyajan.
Music is “Runnin’ With The Devil” by Van Halen.