Wilkinson Sword Break The Routine

Wilkinson Sword has launched “Break the Routine”, a print advertising campaign for the Hydro 5 Groomer, targeting fashion-savvy Londoners. The three ads, run in press, OOH and indoor posters, play on the mundane routine of shaving and show how Wilkinson Sword’s Hydro 5 Groomer can help try more exciting styles. The creatives behind the ads said: “Nowadays, more and more men take pride in their appearance. However, many still don’t realise the potential of shaving and grooming, for them it’s simply a daily chore. We wanted to show them how easy it is to break their shaving routine and create a multitude of new looks and styles.”

Wilkinson Sword Break The Routine - Front

Wilkinson Sword Break The Routine - Profile

Wilkinson Sword Break The Routine - 3 Quarter


The Wilkinson Sword Break The Routine campaign was developed at JWT London by executive creative director Russell Ramsey, creative director/head of art and photographer Christiano Neves, creatives Alex Ball, Andre Figueiredo and Ronnie Vlcek, photographer Alan Harford, art buyer/project director Stuart Heyburn, project manager Rachel Clutterbuck, global business director Paul Kehoe, account director Anna Deane and account manager Alexandra Peacock.