UNICEF Sound of Death

UNICEF Sweden is running “The Sound of Death”, an advertising campaign featuring the Grim Reaper, to raise funds for water purification programs. The Grim Reaper, played by actor Sean Buckley, dances over the hills channeling Julie Andrews, singing about his absolute favorite things above all, the water borne diseases that kill 1 000 children everyday. “My favourite things” includes Cholera, E. Coli and Leptospirosis, diseases that cause more deaths than all armed conflicts combined. Viewers are encouraged to visit the site unicef.se/vatten. A 100 sek donation is used by UNICEF to purchase enough water purification tablets to purify over 1000 litres of water, killing deadly micro-organisms and preventing cholera, typhoid, dysentery and other water borne diseases.

UNICEF Sound of Death Grim Reaper

UNICEF Sound of Death Credits

The UNICEF Sound of Death campaign was developed at Forsman & Bodenfors, Stockholm, by art directors Johanna Hofman-Bang, Agnes Stenberg-Schentz, copywriters Marcus Hägglöf, Jacob Nelson, designers Nina Andersson, Johan Fredriksson, account director Emelie Schröder, agency producer Magnus Kennhed, digital producer Andreas Johansson, music supervisor Jenny Ring, planner Amelie Amelie Sandström and account manager Lena Birnik working with UNICEF senior marketing officer Jim Carlberg, marketing officer Anna Sandberg, project manager Eva Torkelson and PR manager Ingeborg Ekblom.

Filming was shot by director (editor and director of photography) Torbjörn Martin via ACNE with executive producer Petur Mogensen, producer Fredrik Skoglund. Post production was done at The Chimney Pot. Sound was produced at Ljudligan. Service production was by Bas Production. Final art work was by F&B Factory. Music was by Mattias Tegnér.

PR was handled at Edelman Deportivo by Amanda Lindgren.