Transavia Snack Holidays
Transavia Snack Holidays campaign from France has won the Grand Prix for Direct at Eurobest, following on from the two Gold Clio Awards won in the previous month. Transavia, Air France KLM’s low cost company, produced consumer products, chips, sweets, cereal bars, chocolate bars and soda drinks, to increase access to holiday fares. Exclusive partnerships were developed with Carrefour Group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. The campaign, launched in April 2015, included digital and classic billboards placed along consumer’s path towards sale points on underground platforms and in shopping centres. Purchasers could buy tickets to Lisbon, Dublin or Barcelona for around €35 and €40.
“No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1. Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it’s never been easier to travel!”
The Transavia Snack Holidays campaign was developed at Les Gaulois, Paris, by chief creative officer Gilbert Scher, executive creative directors Luca Cinquepalmi and Marco Venturelli, art director Julien Doucet, copywriter Lilian Moine, managing director Elisabeth Billiemaz, account manager Aurore Cornen, marketing managers Stephanie Pigaglio and Lisa Donnadieu, head of TV Christopher Thierry, TV producer Sarah Bouadjera, heads of digital Guillaume Lizard and Olivier Tewfik, digital project managers Romain Cialdella and Sandrine Lafont.
Media was handled at KR Media.