Toys R Us Awwwesome

Toys “R” Us, the US toy store chain, is promoting holiday shopping with “Awwwesome”, a set of sentimental television commercials, “Christmas Tree”, “Exactly What You Wish For”, and “Like Father, Like Daughter”. In “Exactly What You Wish For” a boy receives the perfect Christmas gift from his dad. In “Like Father, Like Daughter”, a father has only one dream: for his daughter to love Star Wars as much as he does. In “Christmas Tree” a little girl gives her neighbor a simple gift.

ToysRUs Christmas Tree - father and son


The Toys R Us Awwwesome campaign was developed at BBDO Atlanta by chief creative officer David Lubars and Will Boudreau, creative director Rhea Hanges and Brett Baker, associate creative directors Bryan Lee and Chris Miller, executive content producer Alberto Enriquez, account director Danielle Willett, account executive Hannah Aaronson, group planning director Emily Viola, senior planner Nina Hensarling.

Filming was shot by director Fredrik Bond via MJZ with director of photography Roman Vasyanov.

Music, “I Was Born a Dreamer” by SHEL (Wish For) and “Making All Things New” by Aaron Espe (Christmas Tree) was produced at Wool & Tusk.