Toyota Loving Eyes for Safe Sense

Toyota Japan is celebrating Father’s Day (Chichi No Hi on June 21) with “Loving Eyes”, a long form commercial promoting Toyota’s Safe Sense feature. Presented as a home movie, the commercial begins with a young man placing a “Baby on Board” sticker on his Toyota Celica. We’re shown his daughter in the baby seat, before a range of scenes from her growing years, set in a range of Toyota models. The film proceeds to show us the daughter’s perspective on the same scenes. Together at the end we have father, daughter and grandchild travelling together. The Japanese super at the end is translated, “Love invisibly watches over you. We use the same eye in our cars.” The YouTube video links viewers to the Toyota site:

Toyota Daughter and Father


Hello hello my love hello.
How much I love you I will show.
In every moment that we spend. Moving forward there’s no end I can see.
We’ll be spinning carelessly.
We’ll be a bit of far away and back in home.
Go, go.

I see the rise in tide of you,
and the sun is shining through.
Each day I see a little more.
In time you’ll close the door.
In the dark, shining like to show your spark.
Finding moment make your mark as you grow.
Go, go.

I’ll watch you start to roll as far as you can.
Just like sand in my hands. I know that you can’t stay.

I know I know it’s hard to take
this time the part can really ache.
So I’m like I’m meant to fly away.
I love you each and every day in my heart
with every course I’ve learned to try
with every end there is a start, an ebb and flow.
Go, go.

Thank you for the love you share.
You always made time to spare.
I wasn’t always so aware but now I know.
Just tell you learn to set me free.
I’ll learn to be who I could be.
And now I think I finally see the high and low.
Go, go.

Wherever I may go, you know I’ll be fine.
Over time, I will shine.
I’ll make you proud of me.

Filed under: Commercials, Father's Day, Toyota